I read an interesting quote today: “If you don’t care about your writing, why should I care about you and your business?” Obviously, this quote struck home to me. You can take the word business and replace it with many other words: resume, newsletter, email, blog…etc.
Practically every day I see brochures, website copy, advertisements, emails and newsletters that have been poorly written. What these pieces lack is good writing. Most of what I see has been written by highly competent professionals who are experts in their field. The net result is that what they write diminishes their message and damages their reputation.
Writing sounds easy, to most people. But as we know, it is not. It’s an art form that needs to be properly addressed. You have to strike a balance between giving too much information to the reader and too little, and between inflating the reasons for success and under-selling them. While poor writing will hinder a good image, excellent writing will enrich it. Really good writing can sometimes create a credibility where none existed before. Good writing gets noticed and that’s good news for the business that the writing is supporting.
Good writing not only gains the attention of the reader, it convinces. The writing needs to be attractive, jargon-free and friendly, but it will fail if its underlying message is not made strongly enough. Whereas poor writing will sabotage a good reputation, excellent writing will enhance it.
Make sure that people are saying “Since you care about your writing, I care about you and your business.” Sounds easy enough, right? You would be surprised by how may people do not take the time to write well and it can be keeping them from fulfilling their highest potential. Don’t be one of those people. What are your thoughts on this? When writing is poorly written does it lose value and credibility to you?
Cheers to writing well,
CEO – Co founder – editorr.com